At the Institute for Integrative Nutrition I was an integral part of developing the brand and was a part of many re-designs. That is why there are so many different types of creative you will see over the 11 years I worked with the company.

I maintained brand consistency through all channels of the business; Marketing, Product, and UX teams. The creative direction at IIN was to inspire and excite wellness seekers to join the program and lead healthier lives. The demographic was mostly women, and we created uplifting and encouraging content to connect with our community.

The Challenge

Strengthen the brand’s visual presence across marketing channels while creating engaging creative that connects with its audience and supports business growth.

The Approach

I developed creative assets across digital and print, translating the brand’s mission into cohesive visual storytelling. My work included marketing materials and branded merchandise designed to extend the brand experience beyond the classroom and create new opportunities for revenue.

The Outcome

A cohesive brand experience that supported marketing initiatives, strengthened audience engagement, and introduced merchandise as an additional revenue stream for the business.