ModMed is a healthcare technology company offering electronic health records (EHR), practice management, and analytics solutions. I have led the design of digital advertising campaigns, logos, presentations, event graphics, print materials, and web landing pages. One standout project was a patient experience book I designed that proved highly successful in lead generation. I have also redesigned numerous outdated sales sheets and brochures, refreshing their look and aligning them with the brand’s visual identity. Additionally, I created a design system library for the design team to improve consistency, streamline workflows, and support more efficient collaboration across projects.

The Challenge

Communicate complex healthcare technology through clear, cohesive visual design that supports the brand across digital experiences, marketing initiatives, and customer touchpoints.

The Approach

I created visual solutions spanning digital design, marketing collateral, presentations, and brand applications, balancing consistency with the needs of different audiences and platforms. Through thoughtful visual storytelling and scalable design systems, I helped translate complex information into accessible, engaging communications.

The Outcome

A more cohesive visual experience across brand touchpoints, supporting clear communication, consistent brand expression, and alignment across marketing and digital initiatives.